Food Truck Survey Shows Rising Demand
According to a new survey by the National Restaurant Association, nearly six out of 10 consumers (59 percent) would visit a food truck if their favorite restaurant had one. This is up 12 percent from the 47 percent who said the same last year.

Food Trucks survey
Nearly one-fifth (18 percent) said they saw a food truck in their community this summer, and 28 percent of those who saw a food truck made a mobile food-service purchase.
The instances of consumers spotting a food truck are highest in the West (29 percent) and the Northeast (24 percent), with the South clocking in 15 percent and the Midwest 9 percent.
Two -thirds of younger consumers (age 18 to 44) said they would visit a food truck if their favorite restaurant offered one, while 38 percent of those 65 and above said they would do so.
Asked how they found the food truck they visited, 73 percent said they simply saw it on the street. Fifty-four percent indicated they went over to an area where food trucks typically gather.
But there’s also a big social element to it, because 39 percent said they found out from a friend and another 13 percent said they found it via social media.
This quick growth in the food-truck business has left many cities struggling with outdated laws. Washington, D.C., treats food trucks like ice-cream trucks, so they’re not allowed to halt unless someone hails them.
In Chicago, the trucks can sell food, but they’re not allowed to cook. An online petition campaign that has garnered 4,688 signatures to date aims to get Chicago City Council regulations amended so that the trucks can cook on board their vehicles.
Food trucks are also not bound by school cafeteria regulations, so some cities like San Francisco have regulations prohibiting the trucks from coming within 1,500 feet of district schools.
El Paso, Texas, had a regulation in place that prohibited food trucks from operating within 1,000 feet of a restaurant or food store. That regulation was scrapped after the city was hit with a lawsuit by the Institute for Justice.
Photo – National Restaurant Association
Related posts:
Atlanta’s Street Food Coalition – Food Trucks Galore!
Frugality Fatigue & The Future of Casual Dining
Street Food Becomes Cool
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