That’s not a rhetorical question. ‘Why Not?’ is the name of Royal Caribbean President & CEO Adam Goldstein’s new blog (www.nationofwhynot.com/blog/). He’s still getting his feet wet as a blogger, but Goldstein seems to be cruising in the right direction, so to speak.

Adam Goldstein, President & CEO, Royal Caribbean International

In his opening post, he notes that he’s not certain the world needs another blog, but adds that he gets that there is enormous interest in Royal Caribbean International, and if his blog can give useful insight into  Royal Caribbean’s world, then it should be of value over time.

He says he plans to use the blog as a forum to provide answers to questions on topics ranging from the Nation of Why Not campaign, latest news and updates on their ships Oasis of the Seas and Allure of the Seas, itinerary planning, Crown & Anchor loyalty program, and also provide updates on relevant current issues like swine flu (H1N1).

He also participated in an ‘Ask Adam’ afternoon, in which he was bombarded with over 300 questions, which dealt with everything from the economy to the size of Royal Caribbean’s ships (the Oasis class is 220,000 tons) and the impact of these large ships on the environment.

Goldstein also manages not to turn the blog into a corporate press release outlet, by adding a bit of a personal touch. He mentions that he was part of Royal Caribbean’s team which participated in the Mercedes-Benz Miami Corporate Run 5K, and he says that he wrote his first blog post as a diversion, while waiting for the Run to start. Goldstein won the race, as part of his company’s Coed team.

In more ways than one, Adam Goldstein is off to a running start with his blog. So why not check out his blog?

About Adam Goldstein (bio, Forbes profile): Adam Goldstein has been President of Royal Caribbean International since Feb 2005, and took on the role of CEO since Sept 2007. He oversees fleet operations, sales and marketing, brand development, supply chain management, government & community relations and Royal Celebrity Tours. Prior to his appointment, Goldstein served as Royal Caribbean’s Executive Vice President, Brand Operations, with similar responsibilities, from 2002 – 2005. Goldstein has been with the company since 1988.

Goldstein also serves on the Board of Directors of the U.S. Travel Association (USTA, formerly TIA – Travel Industry Association), and was TIA’s National Chair in 2001. Goldstein and his wife, Cheryl, have two children, David and Julie, and live in Miami-Dade County, Fla.