Tourism Vancouver Sees Opportunity in Riot Blowback
On June 15, 2011, riots broke out in downtown Vancouver in British Columbia, Canada, after the Canucks lost the Stanley Cup to the Boston Bruins. At least 140 people and nine police officers were injured in the riots, and 117 people were arrested during and afterward.
It’s kind of a big deal because Canadians are perceived to be a very nice and polite society which looks down on its brash neighbors south of the border.
So there’s a worry that this riot will change peoples’ perceptions not just about Vancouver, but Canada and Canadians in general.
Jimmy Kimmel hit a raw nerve with a section on his show (see video) where he says “I like angry Canada…It makes me feel less bad about our behavior.”
Kimmel then played a fake Canada tourism ad, which shows video footage of the riot with a narrator saying, “Canada… Where the people aren’t nice anymore.”
On the other hand, there has been an outpouring of emotion and love for Vancouver from the locals, who turned up to clean the streets and scrawl their thoughts and regrets about the riots on downtown storefronts.
This is where Tourism Vancouver comes into the picture, with a new online platform (www.thisisourvancouver.com/) for channeling these emotions and allowing people to share the pictures and videos online.
“Last Wednesday Vancouver was reeling from a blindside,” said Tourism Vancouver president and CEO Rick Antonson. “Today, Vancouver’s integrity shines again. ‘This Is Our Vancouver.com’ is our way of helping the world know that Vancouver’s greatest asset is its people.”
The site, set up by Tourism Vancouver and its creative agency DDB Canada; plenty of users have posted items and photos directly connected to the riots.
“As a creative agency, our world is about harnessing emotion. We mobilize people around sentiments that hold real meaning for them,” explains Lance Saunders, executive vice president and managing director of DDB Canada’s Vancouver office. “This is about celebrating Vancouver and restoring its image to where it deserves to be.”
It’s also, clearly, a good opportunity to kick-start a social media aggregation site where citizens and visitors can share their thoughts and media about the “real” Vancouver, on an ongoing basis.
Photos: Elopde; Clayton Perry
Related posts:
City Art in Vancouver: Eagles Aflight
Canada Tourism Puts Up Twitter Walls in U.S. Cities
Identity Crisis for Vancouver USA
- If you enjoyed this post, make sure you subscribe to my RSS feed!
- Share
- 1 Comment




