Travel Distribution Summit Lines up a Power-Packed Schedule
EyeforTravel has lined up some heavy-hitters for the Travel Distribution Summit to be held Sept 16-17, 2009 in Chicago, at the Westin.
It’s a great opportunity to meet and network with over 700 top executives from online travel suppliers and distributors including Expedia, Orbitz, Priceline, STA Travel, Google, Starwood Hotels & Resorts, Hilton Hotels Corp., Continental, Jetblue, American Airlines and many more.
But the thing that sets apart this event is that EyeforTravel has managed to fill in 2 days of panels and presentations with some genuinely hot topics being discussed and debated by the aforementioned heavyweights and trend-setters.
Day One starts with a panel on the balance of power between OTA’s and suppliers, with Jeff Davidoff, CMO, Orbitz; Matthew Crummack, SVP Lodging, Expedia; and Julie Atkinson, Sr. Director Global Online Sales and Distribution, Starwood Hotels & Resorts Worldwide.
This discussion is a big deal and a hot subject right now, given the OTA price wars and the steep recession-influenced discounts that suppliers are offering on their own websites.
Day Two’s highlight is the panel on ‘Innovations in Search.’ Speakers for this panel include Ted Souder, Head of Travel – Central Region, Google; Anne Payne, CEO, BeDynamic; and Yen Lee, President, Uptake.
You’ll learn about preparing for the Semantic web, and the website changes needed to ensure optimized results in semantic search.
You’ll learn how to build a keyword list that’s based on consumer behaviour and purchasing habits. Find out how Google actually sees your site, how to engage customers on your websites for the best conversion rates, how to accurately measure ROI, and get the lowdown on mobile search and geosearch.
In addition, the Travel Distribution Summit offers a host of speakers sharing their expertise and forecasts for crucial distribution trends, finding value in the new economy, deploying social media to improve distribution, the links between online trip-planning tools and offline distribution, benefits of meta-search for suppliers, ancilliary revenue strategies and the increasing importance and changing landscape in the vacation rental market.
To make it even more attractive, EyeforTravel has scheduled two more conferences on ‘Revenue Management and Pricing’ and ‘Mobile Strategies for Travel.’ One pass gives you unlimited access to all three conferences.
Plus, if you’re planning on staying at the Westin, you can get a special EyeforTravel discount. For flight discounts, go to www.jetblue.com/promo and enter promotional code ‘EyeforTravel’. This discount is valid for outbound flights Sept 13-15, 2009 and return flights Sept 17-19, 2009.
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