For all those who blame travel for their tendency to fall in and out of a healthy routine, Atlanta-based InterContinental Hotels Group is launching a new brand for the U.S. market that aims to eliminate that excuse.

IHG plans to announce the first EVEN Hotel location in the second quarter of 2012 and to open its doors in 2013. The new wellness-themed properties will see investment of $150 million over the next three years. Amenities at these hotels will include:

• Workout-ready guest rooms with features such as a coat rack that doubles as a pull-up bar
• Group exercise activities
• Equipment rental
• Free tips and travel fitness advice
• Menu emphasis on healthy options, with free mini-smoothies in addition to morning coffee
• Restrooms built for healthy rejuvenation, with natural lighting, LED dimmers, antibacterial wipes and hypoallergenic linens

EVEN hotels will be priced mid-scale, according to a report in HotelNewsNow, which also lists cities IHG is eyeing for development: San Francisco; Los Angeles; San Diego; Boston; New York; Washington, D.C.; Seattle; Minneapolis; and Austin, Texas. According to HotelNewsNow, IHG is aiming to open 100 properties over the next five years, and the first locations will be conversions of existing hotels with 100 to 200 rooms.

Photo: InterContinental Hotels Group

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What began as some bad YouTube publicity for American Airlines is growing into an employee-led drive for change in brand positioning and corporate leadership at the legacy carrier.

It started when Gailen David, under the username SkySteward, began posting videos to YouTube starring himself, dressed in frumpy corporate drag, as “The Aluminum Lady,” an AA executive with a panache for cost-cutting and a disdain for flight attendants. In one video, “The Aluminum Lady” plays with Fisher-Price dolls dressed in blue uniforms, saying, “We can run each one of these aircraft with about three less flight attendants. It looks like it’s perfectly doable.”

An American spokesperson made a public statement against the videos and reportedly called David in for a disciplinary meeting that he did not attend.

“We all have tried to deliver such great customer service,” David said in an interview with NBC Dallas-Ft. Worth. “And in return, it feels like we keep getting kicked in the gut, so this was a time for me to do something to make us all laugh for a change and really say what needed to be said.” He added: “They may fire me for it, and that’s going to be OK.”

To say something like that in today’s economy, you have to just not care whether you have a job, or have a plan and a passion for what you are doing.

It turns out that for David, it is the latter. This week, he launched a “sAAve American Airlines” petition through Change.org, appealing to U.S. Bankruptcy Court for “…a new flight plan with a new leadership team made up of individuals with a proven track record of winning rather than years of compounded failures.”

David is no rookie in the social media world. He runs a website, DearSkySteward.com, about the airline industry with a special focus on in-flight etiquette, and currently has 22,825 followers on Twitter. The petition currently has close to 3,300 signatures, far from its target of 250,000.

We will leave it for someone else to judge how much and what kind of change is needed at American, which is in Chapter 11. But this developing story is an example of how social media can work for or against a company. Media-savvy David, often interviewed in the national press, could just as easily use his platform to make his employer look good—in fact, it seems like he still might, if he sees some of the changes he hopes for at the airline.

Video: YouTube

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If your road trip takes you past Zillah, Wash., check out the 90-year-old Teapot Dome Service Station—erected as a reminder of the Teapot Dome Scandal that marred Warren G. Harding's presidency.

If you’re taking a road trip this holiday weekend and want to work in detours to a few presidential landmarks in honor of Presidents’ Day… There’s an app for that.

The Roadside Presidents app is now available in the iTunes store for $2.99 from RoadsideAmerica.com, a website with videos, news, maps and free tools to help travelers plan their own road trips. It allows travelers to find historical sites, from traditional ones like graves and birthplaces, to the more offbeat.

“We’ve discovered so many bizarre presidential sights out there,” says Ken Smith, senior editor of RoadsideAmerica.com. “By visiting conventional landmarks, but also the hidden treasures, you get the broader, nuttier picture of America’s history. You’ll never think of George Washington quite the same way after you’ve seen his whiskey-making still—or of Ronald Reagan after seeing a statue of him eating a potato pancake.”

Travelers can search for sites along their route, or search by president. In addition to driving directions, the app gives opening hours, phone numbers, photos and irreverent write-ups for each site. First ladies, vice presidents, first pets, assassination and scandal are all in the app.

The Roadside Presidents edition is the second app from Roadside America, following the original Roadside America app, introduced in 2010.

Photo: Public domain, National Park Service

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