American Recovery Act Won’t ReInvest in the Travel Industry
There’s $825 billion of spending and tax cuts incorporated into the stimulus bill (S.1 American Recovery and Reinvestment Act of 2009). But this open hose of taxpayer dollars is not being used to fill up the travel industry’s tank, mainly because of a clash between the National Tour Association (NTA) and the U.S. Travel Association (USTA).
The lobbying and the media campaign being run by the groups representing travel and tourism, while intense, still leaves a lot to be desired. The NTA and the U.S. Travel Association (USTA, formerly Travel Industry Association – TIA) are not speaking with one voice, and whatever they do say, is being completely ignored by Congress and the Obama Administration.
During the transition, the USTA set up a special transition website (www.poweroftravel.com/), where they wrote about the travel industry’s priorities and listed expected ‘handouts’. Obama’s transition website (www.change.gov/) had mentions of just about everything else from education to healthcare to transportation, but not a single word about tourism promotion or pending legislation affecting the travel industry.
Then the NTA organized a summit of 37 travel and tourism groups in Washington DC so as to be able to come up with set of joint recommendations. They did finally come up with 7 recommendations, and sent a letter to then President-elect Obama. But it was signed by the heads of only 24 industry groups, and it didn’t include Roger Dow, President of the USTA.
In fact, in between the summit in December and the letter in January, Roger Dow actually sent emails to participants of the summit in which he undermined the credibility of the summit and asked them not to support the initiative and the recommendations.
The USTA then further complicated the situation by sending their own letter to Congress, with recommendations for getting the Travel Promotion Act (H.R. 3232 and S. 1661) included in the stimulus bill, and urging modernization of the nation’s air traffic control (ATC) system.
Given this appalling display of lack of unity as an industry, it’s no big surprise that the American Recovery and Reinvestment Act of 2009 does not include the recovery and necessary investments for the travel industry.
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