CheapAir.com is betting that travelers looking for the lowest airfares care about more than just ticket price and schedule—amenities are also important when choosing how to spend your money and your time en route to your destination. The online travel agency now tells customers which flights have wireless Internet access, movies and live television.
A flight search on CheapAir.com still generates a list of options with various schedules on various airlines at a range of prices. But that list now also includes a column of icons that let a traveler know whether they can send emails, watch the evening news or enjoy a movie on their trip. There is also an icon for CheapAir Top Picks, which are selected based on price, total travel time, on-time percentage, airline ratings, comfort and on-board amenities.
“Our site is still the best place for people who want the lowest fares, but these new tools are incredibly useful for those who also have other priorities.” says Jeff Klee, CEO of CheapAir.com. “People are busy and really value their time. Many are willing to pay a few dollars more for a flight they can enjoy or that enables them to be more productive.”
No word on a column warning travelers about hidden fees, like the ones that have generated negative press for airlines and attracted the attention of the Department of Transportation .