JetBlue Airways is starting off 2012 with a new web and mobile strategy. The Forest Hills, N.Y.-based low-cost carrier just debuted its native iPhone app, along with redesigned web and mobile sites.

JetBlue is late to the game, but it has rolled out an app with high functionality despite its clean design. The airline developed its new digital strategy with the help of digital agency Rokkan, app developer DoubleEncore and the input of more than 15,000 customers.

The new app, available for download at the iTunes store, offers all the basics—booking, check-in and flight-status monitoring. Other features include weather reports for destination cities, and easy organization of past and upcoming trips. It also includes a virtual postcard tool and connectivity to social networks so users can share their travel experiences. In addition, travelers can scout in-flight amenities like snacks, beverages, movies and DIRECTV schedules.

JetBlue aimed for more personalization in designing its new platforms—what a user sees will depend on geo-targeting, booking history and any preferences they have entered into the TrueBlue rewards program. The website also includes a feature called “Pick Me Up” that allows users to not only share their itinerary with a friend in their destination city, but also to send that friend maps and traffic reports.

Travelers can expect to see better apps soon from other airlines, predicts Colleen Taylor writing at Gigaom.com. She points to a CNN story from last fall highlighting an Airline IT Trends Survey that found that more than 90 percent of carriers plan to increase their investment in mobile.

Photo: JetBlue

Related posts:

Slope Sleuth: iPhone App for Snow Condition Reports and Lift Ticket Deals

Fly to the U.S. Virgin Islands Direct With New Flight From JetBlue

Airline Industry Getting in on Travel Apps