Feature 1: A study published by digital think tank L2 attempts to “quantify the digital competence of 89 global airline, hotel and cruise brands.” It ranks each one as either a genius, gifted, average, challenged or feeble company.
Delta Air Lines, Southwest and Continental are ranked as digital geniuses, while JetBlue and Virgin Atlantic are said to be gifted. Overall, 41 percent of the brands are classified as geniuses or gifted, while 43 percent got tagged as feeble or challenged.
The report has a lot of interesting data, including the finding that airlines have a higher digital IQ than hotels or cruise companies. A high digital IQ translates directly into a higher percentage of online bookings.
Also, the direct co-relation between a digital IQ and average daily rate (ADR) for hotel brands shows that digitally competent brands have been able to rebound from the recession faster than the others.
Another direct co-relation is between the digital IQ and the amount of time spent by users on a brand website. Genius and gifted brands register average user time of 6.2 minutes and 4.9 minutes, respectively. Users spend only 3.4 minutes on the sites of feeble brands.
Feature 2: The PricewaterhouseCoopers “Cities of Opportunity” study ranks how 26 global centers perform across 10 key indicators including technology readiness, transportation and infrastructure. New York tops the list, followed by Toronto, San Francisco, Stockholm and Sydney.
New York aced the technology readiness and the lifestyle assets indicator measuring cultural vibrancy, sports, hotel rooms, skylines, tourism and green space. It also finished in the top three in six out of 10 indicators.
PwC 2011 Cities of Opportunity study – Download (pdf)
Here’s the rest of the week’s interesting news: