2011 Valentine’s Day Romantic Getaway Spending Pegged at $2.16 Billion
Consumers will be spending 5.7 percent more than last year on romantic getaways for Valentine’s Day in 2011, significantly improving upon 2009′s flat spending results, according to industry research firm IBISWorld.

Projected Valentine's Day spending
Travel is the third most popular spend category for Valentine’s Day, with $2.16 billion in projected spend for 11.6 percent of the total.
Consumers plan to spend the most on dining out, $8.83 billion, which accounts for nearly half (47.4 percent) of total spend, representing a 3.8 percent rise compared to last year. Candy at $2.59 billion (13.9 percent) comes second on the list. Flowers, jewelry, clothing and lingerie, and greeting cards comprise the remainder of the spending categories.
Total spending for Valentine’s Day this year is expected to reach $18.61 billion, a 5.8 percent increase over 2010.

Valentine's Day spending on spouses
According to another survey by the National Retail Federation, this is the first Valentine’s Day since 2008 where couples plan to spend more on each other than the year before. This year, couples will spend an average of $68.98 on their spouse or significant other, up from $63.34 last year.
It would have been a much bigger day for the travel and hospitality industries if Valentine’s Day hadn’t been on a Monday.
“Working consumers will not have the time to dine out nor find much of a reason to get dolled up on a Monday night,” said IBISWorld retail industry analyst Nikoleta Panteva. “Nevertheless, growth is expected for each of the popular Valentine’s Day categories this year, which is great news for retailers nationwide.”
For more information on Valentine’s Day spending by consumers, visit IBISWorld and NRF.
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