The California Travel and Tourism Commission (CTTC) will be launching a new television ad on Oct 11, 2010 called ‘Misconceptions’ which pokes fun at its own stereotypes with the help of an all-star cast of celebrities.
California Misconceptions celeb ad
The cast includes Betty White, Kim Kardashian, Olympic skier Shannon Bahrke, chef Michael Chiarello, LA Philharmonic conductor Gustavo Dudamel, and musicians Jonas Brothers and Jason Mraz.
The basic premise of the ad is these celebrities pointing out California stereotypes – convertibles, surfing, bikini babes, rock stars, etc. – while doing exactly what they’re making fun of.
The ad begins with Kim Kardashian saying “People have a lot of misconceptions about California, but none of them are really true.” She’s shown lounging poolside in a bikini with a quantum physics book in her hands.
The celebs have spectacular backdrops to support them, from the Squaw Valley ski slopes to Hotel Del and Coronado Beach in San Diego, the Golden Gate Bridge in San Francisco, the redwoods, wine country and Venice Beach in Los Angeles.
Caroline Beteta, CTTC president and chief executive officer, said in a statement that “We’re encouraging travelers to ‘find yourself here’ in California. We’ve chosen personalities for this campaign that represent the California lifestyle in world-class sports, great cuisine, the outdoors, music and entertainment.”
Beteta added that “The broadest appeal of this ad is the compilation and contrast of these personalities together on screen. Much like these diverse celebrities, California has something for everyone.”
See the Misconceptions ad - www.visitcalifornia.com/misconceptions
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5 Responses
If they’re misconceptions, how can they be true in the first place? Didn’t anyone edit this stupid script?
Fat Guy thank you! I thought I was the only one who’d noticed this – unless of course the joke is on us and Kim Kardashian is playing a stereotypical Californian…
It probably was edited but the editor is ignorant.
I agree with the comments above. Every time I see this ad, I think, “Who is responsible for this script? The Department of Redundancy Department?”
Unless Kay is right, and they’re trying to make Kim Kardashian sound ironic. But I seriously doubt it; I think it just makes her sound really stupid.
it is Californias way of backlashing the people livig in other states who just say things about California without actually visiting. They are taking the “misconceptions” and throwing them back in their faces with a ‘Damn Right we are” attitude.