Virgin Australia is running a quirky promo contest called 4320LA, where you stand to win 3 round-the-world tickets on Virgin Atlantic and V Australia.

V Australia 4320LA contest

All you have to do is spend three days checking out the attractions in Los Angeles. And send in a tweet once every minute…

That’s 4320 tweets in the same number of minutes. Thankfully, the contest involves three people, so you and two friends can divvy up the tweets amongst yourselves.

Way it works is that the winning group gets a free trip to Los Angeles, where they have to prove their extreme twitter endurance. If successful, the winning trio then gets the 3 round-the-world tickets.

Virgin says that the campaign was inspired by trends showing Australians continue to travel overseas but are increasingly value conscious and keen to cram in as much action and activities into shorter breaks.

V Australia, in partnership with Nova Radio, has already kicked off the first round of this contest, and the three winners – Kelvin Yap (24), Nathan Hackett (25) and Matt Hodges (24) - are in LA July 21-23, tweeting away at a rate of 1 tweet/min.

Apparently, sending in a tweet a minute isn’t hard enough for them, so they’ve decided to also pose with one new person every single minute in LA. You can see the tweets and pictures and follow along here – www.4320la.com and @4320LA.

The second half of the contest is scheduled for August, so you might want to start following that twitter account if you want to take a shot at it in the next round. Especially if you’re in Sydney.