MOFILM U12 UGC Contest

 Renaissance Hotels & Resorts wants you to create short films about Renaissance for the MOFILM U12 Contest, with the winner(s) getting all the aforementioned goodies.

The Renaissance contest is a part of the MOFILM U12 User-Generated Content competition (that’s ‘You to the Power of 12 – U12′) at the Cannes Lions 2009 Advertising Festival, held in the South of France from June 21-27. 

Renaissance will award prizes to the top three winners, with the first place winner receiving a 7 day/6 night trip to a major film festival of their choice over the next year in Paris, New York, London, Hollywood, Toronto, Miami or Sydney. 

The first place winner will also join Spike Lee at the Cannes Lions 2009 Advertising Festival held in the South of France the 21-27 of June where they will compete against the top films selected by the eleven other top brands participating in the MOFILM competition for the chance to win a festival grand prize of $12,000 and an apprenticeship with Spike Lee on his next film or ad project.

Renaissance, along with 11 other brands, including AT&T N.A., Best Buy, PepsiCo (Doritos), Hewlett Packard, Kodak, Nokia, Philips, Telstra Australia, Unilever (Omo),Visa and Vodafone, is providing a ‘creative stage’ for individuals who submit their entries, with a collective audience of around 10 million worldwide.

The finale of the competition, dubbed as the ‘Oscars of the Advertising World’, will be hosted by Spike Lee, and offers a total of $120,000 in prizes across all 12 brands and a chance to be on set of Spike Lee’s next production. MOFILM has teamed up with film industry professionals to offer creative advice to entrants via MOFILM’s Twitter page (@MOFILMugc) at designated dates and times throughout the duration of the competition, to help assist in the creation of video submissions.

In a press statement, Tina Edmundson, senior vice president, lifestyle brands and Renaissance operations, said that “Renaissance Hotels & Resorts is a brand for passionate travelers, who may be visiting for business or for pleasure, but whenever and wherever they travel, our guests delight in the discovery process.  They want to know what’s out there, what’s new, what’s local, what’s not typically their everyday routine. This is why we are excited about being a part of the MOFILM project and to discover these new and emerging filmmakers with the passion to tell the Renaissance story.”

The last entries will be accepted on June 8, 2009 at 8:00 am GMT. Individual brand winners will be announced on June 15. The top three finalists will be announced on June 25 and the grand prize winner will take the main stage at Cannes on June 26, after they will have provided the ultimate in “consumer feedback.” The U12 competition is open to everyone.

Visit www.mofilm.com for complete guidelines and information.