So what’s wrong with this picture?
Earlier this year, I had a lively Twitter and blogosphere conversation with Stephen Joyce, Todd Lucier, Sean Keener, and Nitin Karandikar, and others about what to do with Corporate Twitter Accounts. We even asked Sheila Scarborough of family travel blog Family Travellogue to write a post to call the Tourism industry to action, lest they be consigned to an ignominious and irrelevant end as their more social media savvy competitors slowly choke them to…
So what have we done with our corporate account? Errr…
Here’s what one of our blog friends/partners had to say in a DM to me:
Thanks, MudslideMama! What are “friends” for, if not telling you what you can’t see in the mirror for yourself?
Open Thread time!
So what do you think we should do with this account? Yes, yes, of course we should Tweet more often. And be transparent and authentic. And follow all this good Twitter advice for companies.
But what do you think WE should do? Thanks! Looking forward to your advice!
You can also help us by Retweet this call for help on Twitter:
RT @elliottng Open Thread: What should we do with the @UpTake Twitter Account? http://bit.ly/myTSg
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9 Responses
I think it would be great if the Uptake twitter account was delegated to one or two people in the organization who don’t just “get,” but enjoy and actively participate in, the social media world. That way, @Uptake wouldn’t merely (and painfully sporadically) add a link to a new Uptake post, but would retweet useful, interesting, or amusing tweets from other users, and engage in the back-n-forth online relationship building which is so important for web sites (and brands) these days. If more than one person takes over the account, you can arrange it like BlogHer, wherein whoever is on the account leaves his or her name at the end of the tweet.
Mudslide Mama’s last blog post..Antiques, Music and Family Fun in Bell Buckle, Tennessee
It’s funny that we’re back here again, isn’t it. The corporate twitter account thing is one of those things I’ve been struggling with as well. Here’s what we @rezgo decided to do (and I don’t know if it will work, but why not try): we use a WP site for posting support & knowledgebase articles, we have a WP site for posting new features and updates to Rezgo, and we use Getsatisfaction.com as a customer support forum. Since they all deliver RSS, we decided to feed the updates to these 3 sites into the twitter feed so that, essentially, the twitter feed becomes a notification tool for new content across all 3 areas (i.e. marketing, knowledgbase, and support). I’m using Seesmic to monitor the account, in the event someone replies or DMs, but it’s still a little too early to tell how much of a communication tool it will be.
@uptake has almost 500 followers already, maybe just ask questions once in a while and see what happens or notify people when stuff gets posted to your blog.
Stephen Joyce’s last blog post..New Addition to My Top iPhone Apps for Travel – The TripIt App
I completely agree with Mudslide Mama- the worse twitterers are those who don’t engage and who you can’t engage in a conversation. There is so much to share about the travel industry, it is painful to see the corporate accounts lagging with just a link to the latest blog posts. Companies like JetBlue really have done the best of their Twitter account, and that is an example to follow. I personally can’t believe that with such a modest readership I have more followers than UpTake!
I have learned from tweetering for Slow Food Nation that a one way tweeter account is useless, but a two-way one can really do wonders for you. The most incredible feedback for our new technologies effort came directly from Twitter users.
Ping me if I can help- @italyinsf
Vanessa’s last blog post..Visit Tuscany with Michael Pollan
Got an intern?
Kara Williams’s last blog post..Antiques, Music and Family Fun in Bell Buckle, Tennessee
When I see one-way twitters, I don’t bother to follow. I’m looking for education and engagement. No, I don’t want to marry you
. I want to learn what your business offers my readers whether it’s information on an exciting activity, not-to-be missed accommodations or new way to travel. And I want to be able to ask questions about it. One-way twitters don’t allow that.
Donna Hull’s last blog post..Discovering Canyonlands National Park
In case anyone wants to follow the folks that commented on this, I encourage you to follow:
@ClaudeBenard
@MudslideMama
@StephenJoyce
@ItalyInSF
@Karasw
@DonnaLHull
@blogontravel
Thanks!
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OMFG! – How can people like Bernie Bicoy – who is a twice convicted child sex offender get bail?
This punk forged himself as a attorney and business investor consultant to win trust of kids. Out of all people, the gov released him home?
Damn streets of Lake Forest are now dangerous. How can I petition?
Your welcome everyone,
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My operation system is Windows XP.
With best regards,
Coarwoogy