Travel Start-ups Still Fundraising Successfully Despite Gloomy Economy
Despite the steady diet of doom and gloom about: travel, online travel, start-ups and the economy in general, there is some good news for online travel start-ups. For good teams solving real problems with stable investors, demonstrating a credible way to generate revenue and gaining some traction on customer adoption, there has been funding available to hit their next set of business milestones. Rumors indicate (Yapta & PlanetEye) and facts reveal (VibeAgent) that at least three travel start-ups have received financing in the last few months.
In November, Vibeagent a hotel search engine announced they received $3M in Series A investment capital from a group of executive investors. This follows an angel round from Trip Davis of TRX, Inc. Davis also participated in the Series A investment round and sits on their board.
Rumors abound that two other companies, Yapta and PlanetEye, also just received bridge financing from their existing investors.
PlanetEye, a beautiful site with stunning photography and well-written content offers travelers the opportunity to discover new places to go and stay. Their “Travel Pack” allows travel planners to clip photos, hotels and restaurants during their search process to facilitate their trip planning. The site succeeds in delivering inspirational travel options and delivering a better way to organize online travel plans.
Yapta offers a simple interface to: find the best flights, track prices, receive price drop alerts and help you get refunds if necessary. They say the average Yapta member saves $227.00. This is compelling information during a time when everyone wants to save money. They recently announced a frequent flyer award tracking program for those travelers who want to get the most flights using the lowest amount of frequent flyer points. Yapta seems poised to succeed in this economy.
These three companies received funding despite the tough economic times. Why? Because people may travel less, but they will continue to travel. After all, the millions of people who are still employed dream of escaping the cold, taking their kids to Grandma, finding new adventures or just relaxing.
What lessons might we draw from these recent financings? First, stable, experienced investors are critical for internal bridge fundraising or to support follow-on external fundraising. Second, travel companies with lead generation business models are well positioned as online travel agencies and suppliers will continue to buy leads to fill their (increasingly empty) rooms and seats. Third, running lean is not just good for business; it’s also boosts investor confidence that the team is scrappy enough to succeed.
What does the future hold for funding of online travel companies? It is true as Jeremy Liew suggested in a recent post that angel investing may be less than in previous years, but VCs do have existing capital to invest in promising firms. Look for bigger funding rounds for start-ups with strong customer traction because VCs will flock to quality and VCs will want to offer enough funding to insure success during the recession. Why will they look for customer traction rather than revenue growth? Because monetization for online lead generation businesses is relatively simple, but cost-effectively growing customer usage is a challenge.
Bottom line: Start-ups need to be solving real problems, be scrappy and be even more focused on customer acquisition, but there is funding available for those that can deliver.
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