U.S. Travel Promotion Act — What Is It?
According to a new survey from AirPlus International, a global provider of corporate travel payment solutions, more than 60 percent of the travel management professionals it surveyed are not aware of the U.S. Travel Promotion Act. There’s no good news to follow that: 29 percent of those who have heard of it are unsure of the details, 53 percent were unsure how the money collected would be used and another 73 percent believe other countries will be glad to reciprocate on fees for U.S. travelers.
Ouch.

The breakdown
For the record, the TPA will create a non-profit corporation and a new Office of Travel Promotion within the Department of Commerce. The funding comes from charging $10 per visa waiver and the private sector will match the money dollar for dollar (20 percent cash, 80 percent goods and services).
“This Act will certainly have an impact on the travel industry overall, not just business travel … Clearly, the results indicate that there is not enough awareness of the Act,” says Richard Crum, AirPlus’ president.
But don’t mistake ignorance for rejection. Acceptance among those who do know the score is running high:
• “I think it’s very much what everyone envisioned,” Joe McInerney, president of the American Hotel & Lodging Association told his trade press. “It’s a no-brainer. It’s a win-win situation; doesn’t cost the government anything. It attracts more people and creates more jobs.”

Graph of responses
• Oxford Economics estimates anywhere from $1.8 billion to $4 billion of new revenue will be brought to the U.S. These estimates are based on the revenue that was generated in comparable campaigns in other countries. Studies in the U.S. show that previous one-off travel campaigns have pulled in $117 for every $1 invested.
Perhaps the folks answering AirPlus’ survey have tapped into Europe’s reaction to the looming law. According to VIPs in the European Union, “The key is these procedures are irksome, and making them more irksome is generally risky. Travelers don’t care if it’s $10 or $20, the whole business is just an additional procedure.”
The bill is now in the Senate for approval.
Photography: AirPlus Community
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