Travel Distribution Summit North America – Part II – Social Media in Travel

The 2010 EyeforTravel Travel Distribution Summit North America is all set to take place at The Westin Michigan Avenue in Chicago from Oct 13-14, 2010. For a basic introduction of the summit, refer to Part I.

TDS Social Media Strategies conference

TDS Social Media Strategies conference

The 2-day event actually consists of four distinct conferences, as outlined below.

1. Online Sales & Distribution
2. Revenue Management
3. Mobile Technology & Travel
4. Social Media Strategies
 
Part I of this series highlighted the agenda and speakers for the Distribution conference. In this part, we take a look at the Social Media Strategies conference at Travel Distribution Summit North America 2010.
 
This summit marks a watershed moment because this is probably the first travel industry conference in recent years which does not debate whether a travel company should wade into social media or how to convince top management of the benefits of social media engagement as part of an overall marketing strategy. 
 
It is the beginning of the next phase of ’social media in travel’ and it is now assumed that a travel company already has a social media presence, and every decision maker understands how critical it is. 
 
The theme for TDS this year is ‘Essential Growth Strategies for a Changing Travel Market.’ In tune with this theme, the panels are focused on helping travel companies maximize returns from social media and the path forward in terms of changes in the social media landscape and how companies can position themselves to benefit from these changes.
 
Some of the highlights from the social media in travel agenda:-
 
Analytics and ROI for Social Media: For most companies, measuring success and ROI on social media is not as yet an exact science. This session has speakers from brands that have the numbers, who will explain in detail how to implement their tested strategies into a travel business. 
Speakers for this session include:-
Shana Pereira, Regional Director – Americas, Tourism Queensland
Trevor Croop, Analyst Operations and Guest Sat, Strategic Planning, Gaylord Entertainment
Jill Fletcher, Social Media and Communications Manager, Virgin America
Panelist: Roseanne Landay, Director, Strategy & Business Development, Pleasant Holidays
 
Combining SEO & SMO (Social Media Optimization): In the last one year, there has been a sea-change in how search works, what customers are looking for in the social web, and how to optimize for it. What does the real-time web mean for social media and search? This panel will show you how to reap the SEO benefits of micro blogging.
Speakers for this session include:-
Krista Parry, Director of Marketing and Communications, Park City Resort
Anil Aggarwal, Chairman & CEO, Milestone Internet Marketing, Inc.
Michael Dalesandro, CEO, Where I’ve Been
 
What’s Next for Social Media and How Can You Profit: As mentioned above, it is now assumed that every travel company has  a basic presence on twitter and facebook. This panel highlights how some brands are exploring social media beyond the basics by engaging with out-of-the-ordinary sites, and creating their own products. Also discussed will be channels which have a potential for ROI going forward into 2011 and beyond.
Speakers for this session include:-
Dr. Torsten Wingenter, Global Coordination Social Media Marketing, Lufthansa German Airlines
Bruce Poon Tip, CEO and Founder, Gap Adventures
Rob Begg, Director of Marketing, Radian6
 
See the full Social Media Strategies agenda of EyeforTravel’s Travel Distribution Summit North America 2010.
pixelstats trackingpixel

US Hotel Industry Nickel & Diemed by GSA

Per diem rates for federal travel have been slashed heavily in the new FY2011 (effective Oct 1, 2010) per diem announced by the U.S. General Services Administration (GSA).

GSA per diem rates

GSA per diem rates

The biggest drop in per diem was in New York City ($340 to $269), followed by Chicago ($205 to $173) and San Francisco ($192 to $174).

The new per diem rates will result in a decrease of 5.73 percent of the estimated federal lodging costs, as compared to FY 2010. The decrease in per diem costs overall is 3.85 percent when factoring in meals and incidental expenses.

Total federal travel spending in 2008 was pegged at around $13.8 billion. The GSA’s E-Gov Travel Service (ETS) processes over 170,000 travel vouchers each month.

Per diem is the allowance provided to government employees for lodging, meals and incidental expenses incurred while on official government travel. The GSA has two kinds of rates – Standard and non-Standard.

Around 2,600 counties are covered by the standard rate, which is reviewed once in three years. For FY2011, the standard per diem rate has been adjusted upward to $77 to reflect the average daily rate for lodging across the country.

There are 378 non-standard areas. These are frequently traveled areas, and the rates are reviewed annually. Out of 378, rates have dropped in 310 areas.

The GSA uses ADR (Average Daily Rate) data to calculate the per diem rates. The problem, as far as the hotel industry is concerned, is that the ADR data the GSA used was compiled based on Monday-Thursday rates for a period between April 2009 to March 2010.

So the federal goverment will actually be paying 5.73% less for lodging in an improved, post-recession period with higher rates. This will lead federal employees to downgrade their lodging choices and will likely also result in a drop in federal travel to costly cities.

More info: www.GSA.gov/perdiem

Related posts:-
Federal Agencies Using GSA Software to Reduce Business Travel

pixelstats trackingpixel

EyeforTravel – Travel Distribution Summit North America – Part I

EyeforTravel’s Travel Distribution Summit North America 2010 is scheduled to take place Oct 13-14, 2010 in Chicago. The theme for this year’s TDS is “Essential Growth Strategies for a Changing Travel Market.”

EyeforTravel TDS North America

EyeforTravel TDS North America

The two day event includes four distinct travel conferences, with 70+ expert speakers and over 750 travel professionals on hand to fill up The Westin on Michigan Avenue.

The four distinct travel conferences are as listed below:-

1. Online Sales & Distribution
2. Revenue Management
3. Mobile Technology & Travel
4. Social Media Strategies

Event Director Marco Saio says “We know that maintaining a ‘business as usual’ approach to markets and consumers that have transformed almost beyond recognition is not an option.”

The keynote session on Day 1 emphasizes this point – the lasting impact of the recession, how the distribution game has changed, how to stay ahead of the game and plan for the ‘next big thing’ in online travel.

Part I of this series on TDS North America 2010 takes a look at some of the highlights of the Online Sales & Distribution conference.

Profit Enhancing Distribution Strategies for a Changed Market: Topics covered in this session include the changing power dynamic between OTAs, suppliers, metasearch and the GDS companies, and the change in distribution models amongst OTA’s, metasearch and search engines.

Also discussed in this session will be an important question that everyone is grappling with under the new normal – How can you leverage traffic away from intermediaries and grow your direct channel for highest returns? 

Speakers for this session include:- Keith Watson, VP, Rate Tiger
Eric Hofer, Senior Director of Commercial Sales, Travelport
Robert McDowell, Managing Director Distribution & E Commerce, United Airlines
Sunil Bhatt, VP & GM, Expedia Affiliate Network Americas
Rick Seaney, CEO, FareCast.com (Panelist)

Anticipate The Evolution of Search: Online search has undergone a sea change in the last year, with the inclusion of twitter feeds and micro blogging. This session starts off with the importance of adapting to the semantic web, an in-depth look at the current state of the search landscape, and charting how the travel consumer’s interaction with the web has changed.

Attendees will find more about the future of social search, how personalized search result mechanisms affect SEO ratings, and how developments in web 3.0 will help you reach, engage and influence the next generation of online travelers.

Speakers for this session include:- Jane Butler, Industry Director for Travel, Google Inc
Krista Pappas, Global Director & Head of Business Development, Bing Travel at Microsoft
Yen Lee, Co-Founder and President, UpTake
Elisabeth Osmeloski, Managing Editor, Search Engine Land

Innovative Post-Recession Distribution Models: Disruptive change results in established business models struggling to stay relevant, while space opens up for entrepreneurs who can see the opportunities and come up with innovative models.

This session puts together four such companies who will share their secrets and predictions regarding the next phase in the evolution of online travel.

Speakers for this session include:- Drew Patterson, CEO & Founder, Jetsetter
Adam Healey, Co-Founder & CEO, hotelicopter
Gregg Brockway, CEO, TripIt
Carl Shepherd, Co Founder and Chief Strategy and Development Officer, HomeAway Inc

See the full Distribution agenda of EyeforTravel’s Travel Distribution Summit North America 2010.

pixelstats trackingpixel

Tourism Outlook: USA – Int’l Traveler Visa Card Spending up 20%

A new report from Visa (Tourism Outlook: USA) shows that spending by international travelers in the US in the first six months of 2010 jumped 20% over 2009 levels.

Visa Tourism Outlook USA

Visa Tourism Outlook USA

2009 Visa spending by international visitors had dropped 12% over 2008, from $32.9 billion in 2008 to $28.9 billion in 2009.

The 20% jump from Jan 1-June 30, 2010 means that by the end of the year, 2010 spending could end up higher than 2008 levels, and may even breach pre-recession highs.

Visitors from Canada ($4.6 billion) and the UK ($1.2 billion) made the biggest contributions to inbound tourism spending in the first half of 2010, followed by Brazil ($835m), Mexico ($819m) and Japan ($787m).

The biggest year-on-year growth  (H1 2010 compared to H1 2009) came from Chinese visitors (74%), followed by Brazil (73%) and Australia (44%).

A statewise breakup of H1 2010 inbound tourism spending shows that Florida was the biggest beneficiary ($2.4 billion), followed by New York ($1.6 billion) and California (also $1.6 billion).

The other seven states on the top ten list include Texas ($594m), Nevada ($558m), Hawaii ($504m), Arizona ($274m), Washington ($262m), Illinois ($201m) and Massachusetts ($197m).

But Florida, inspite of getting the biggest share of inbound tourism spending, also suffered huge losses due to the BP oil spill in the Gulf Coast.

In May 2010, one month after the oil began leaking into the gulf, inbound tourism spending from international travelers to the Gulf Coast states was actually up year-over-year. But in between May and June 2010, the spending tanked by 42%.

Lodging took the biggest hit, with Visa cardholder spending on Gulf Coast lodging decreasing by 50%  (a loss of $6 million) from May to June 2010.

Tourism Outlook: USA – Download (pdf)

pixelstats trackingpixel
Page 1 of 11012345678910...Last »

Connect to UpTake

Search Blogs

Custom Search

Travel Industry Bloggers

Travel Gems

UpTake's Twitter Follow me @UpTake

Twitter

All TripAdvisor trademarks are © 2010 TripAdvisor LLC.

All rights reserved. All other trademarks are the property of their respective owners.

Truste Privacy